It’s been a long time since Triumph have held anywhere near their current market share, but thanks to dealers like Filco Farm and Sport they are now leading the New Zealand sales of larger bikes. Triumph specialise in 660 cc right up to the largest production bike, the Triumph Rocket, at 2300 cc.
Regional export manager for Asia Pacific Triumphs, Mark McConnell, has visited the local Triumph dealer with a view to helping owner Dave Filer establish a “one world” showroom. Common around the world for major franchises but not so much motorcycles, it’s where the manufacturer picks strategic dealerships and makes them all the same, no matter where in the world you are. The benefits are huge to the customers and it makes delivering the perfect sale and service much more streamlined.
Also, the range of Triumph product and accessories is extremely vast.
This is only offered to high performing franchises around the globe. Nelson’s Filco Farm and Sport are, in fact, based on per capita sales numbers, New Zealand’s largest Triumph dealer. Dave attributes that not only to the fantastic product range but also the quality of staff he now has.
Triumph England employ over 2000 staff in their Hinckley Leicestershire factory and sales are increasing worldwide.
The most popular bike for the NZ market is the 900 speed master, with Dave riding a Triumph 800.
Dave Filer expects to make an announcement in the new year regarding the new showroom.
